6 Business Strategies for Long Term Profitability

business strategies

There is one question on the minds of business owners and entrepreneurs of all shapes sizes. How do they generate and increase profitability with their current business operations? Whilst the attainment of business financing can present itself as an attractive option for increasing profits, there are other methods to consider. Here are some business strategies that can help increase profits both in the short and long-run:

Comparative Revenue Analysis

Engage in assessing your market and the additional players conducting business in your particular industry. Assessing your internal revenue performance and determining your gross profit margins are important. Comparing these values to other thriving businesses in your particular industry will illustrate and delineate where you are currently in comparison to profitable entities. 

Complementary goods and product expansion

Economic theory suggests the concept of complementary goods, some products need additional products to be consumed. Apply this simple theory to your business for example, if you’re a Gym owner, have a section for vitamins and minerals. This will assist in increases of operational profitability, by offering additionally similar goods. 

Operational Analysis

Increasing profits may not always be an expansive activity, instead it may be important to analyze your internal operations and find points of inefficiency and address them. Assess the benefit of certain operations you’re conducting, assess if your suppliers are adding value to your business. Analyze the viability of some job functions and assess if it’s necessary to continue these functions. 

Increases in Marketing efforts

Whilst this is a commonly utilized avenue for increased profits, a properly devised marketing plan would benefit your business. Today’s highly digital society gives you a platform to connect with clients. Utilize online channels to market yourself and connect with clients. Bring in even more efficiency by implementing a CRM system (have a look out for an article about CRM benefits).  This type of expansion may require additional capital, and the attainment of a business loan or business financing maybe a requirement. The good thing about automation tools is that they can help reduce human errors, increase efficiencies and offset the initial investment in the long-run.

Internal Sales Expansion

Increasing your sales efforts may come with increased costs, as you might need to employ additional labour. However if this is scaled properly you will be able to experience a higher return. Phone sales, online sales, and face to face sales. It is essential if you are aiming to increase profits, have all avenues for sales covered, to meet the needs of all clients. 

Attaining Business financing strategically

Gaining business financing may not be the best option for all businesses. Amassing debt during periods of non expansion may result in reduction in profits. However, if your company is entering contractual obligations, and your aim is to increase profits, obtaining financing for increased working capital and inventory will contribute to increased activity. Additional working capital and inventory will aid you in conducting contractual obligations more efficiently, or hiring more employees. There are a variety of business financing and small business loan providers, it is essential to research and make an informed decision. Connecting with Business financing specialists will be important for understanding  the different financing products available. It is imperative that you take time to determine what is an appropriate financing structure for your operations.

Before all of this, conduct a cost-benefit analysis of all your operations, and identify areas where higher costs are occurring. Reducing these stresses will aid you in maintaining profitability. Attaining business financing should also be something you should keep in mind.