As an entrepreneur, we all look forward to Holiday Season in hopes of surpassing the sales goals before the end of the fiscal year. Even if your fiscal year doesn’t end following the holidays, everyone wants to capitalize on reaping the most profits of the year during this time. Sometimes a lack of capital can hinder the potential sales. Here are 4 reasons why you need Business Loan for the holiday season.
1) To create a meaningful Holiday-Centered Marketing Campaign
We all know that the holiday season is all about family, friends, and the feelings of togetherness and community. During the holiday season, it gives a lot of merits to tweak or emphasize marketing strategies that project those feelings. So, it could mean spending some marketing dollars on getting those socially aware influencers to promote your brand. This could also include generating new ad campaigns to further promote how your Holiday spirits so that when a customer is looking to spend their holiday funds your brand name will linger.
2) To Stock Up on Extra Inventory
What could be worse than having no traffic during the Holiday Season? Inventory shortage! A loan during the holiday season could mean ensuring you never run out of being profitable. With a small addition to your borrowing, you can ensure you always have an extra amount of inventory to account for fluctuations in the holiday-crazed shoppers spending patterns.
3) Decorate Your Windows and Store or your Online Web page to reflect the holiday season
With so much competition in every business especially during the holidays, it is important that you make that extra effort to stand out. Spending borrowed dollars to revamp the glass displays to make them in sync with the holiday spirit of warmth and fuzziness will bring in the Santa loving, gift buying holiday shopper to your store. This will ultimately help you rake in the most amount of holiday dollars that linger around your store during the season into actual sales.
Also, with e-commerce sales expected to reach record heights this year, revamping your online storefront is just as important as the traditional brick and mortars. Perhaps spending some loaned money to hire an expert content marketer could add value by capturing the targeted audience.
4) Hiring Seasonal Employees and Training Them
Your product can do you no good if you don’t have the knowledgeable associate to sell it or worse an unenthusiastic grinch-like team. During the season it is important to have extra help, and training so they can project the same brand values you would want to emphasize to your customer. With a little financial support, you can hire and train a jolly team of elves who will ensure that your incoming store traffic is appropriately greeted with holiday cheer. This extra HR expenditure will prove to reap benefits because the holiday season can be a stressful time, and to have some guidance from store associates really helps out potential customers and the bottom line!
Have you decided to apply for a small business loan after reading this article? Click here to get your application started. Once approved, you will receive funding within three business days.